Time based/Daily things to come back to
Some sort of time based or daily based item that will make players want to come back to the game, such as farming, pets or something that F2Ps can do so they have something to come back to, as I feel that the grinding aspect isn't that fun. Make it so that doing these daily things take about 5-10 minutes so that people might start talking with other players while doing them.
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SealedBaylor
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